Client
LITA of Contra Costa
Industry
Non-Profit Organization
Services Provided
UX Research, Website Design/Development, Local SEO, On-Page SEO, Conversion Optimization
Platform
Wix
LITA of Contra Costa had minimal digital structure and struggled to clearly communicate its mission and resources online. The organization lacked a cohesive website experience, making it difficult for users to navigate information, engage with content, and fully understand available programs.
I built a website that aligned with the organization’s mission, enhanced user experience, and improved content clarity through structured design. By simplifying navigation and organizing key resources, the new site creates a more intuitive and accessible experience that supports engagement.
⭐ Created a clear, structured website experience
📈 Improved navigation and content accessibility
👥 Increased user engagement with programs and resources
📍 Built a strong digital foundation for future growth
I collaborated with LITA’s director to understand the organization’s goals, audience, and brand identity. My work combined UX research, content strategy, design, and development to create a user-centered website that strengthened community engagement and donor support.swae
• Conducted user interviews and competitor analysis to identify pain points and opportunities for higher volunteer visibility
• Created personas and a site map to align navigation with donor and volunteer needs
• Defined brand positioning and content tone to communicate LITA’s mission clearly and authentically
• Designed wireframes and mockups with clear hierarchy, spacing, and interaction cues to improve readability and flow
• Conducted feedback sessions with LITA staff and volunteers to refine layouts, calls-to-action, and form usability
• Applied UX principles of simplicity, clarity, and empathy to strengthen emotional connection and engagement
• Built the final website in Wix, translating Figma prototypes into responsive, accessible pages
• Structured navigation and links to guide users toward volunteering, donating, and learning about LITA’s mission
• Established a visual system with cohesive colors, typography, and imagery that reflected the brand’s warmth and values
• Created and verified the Google Business Profile to support local visibility and engagement
• Added page titles, meta descriptions, and alt text to strengthen discoverability in local volunteer searches
• Configured Google Analytics 4 and Search Console to track visibility, engagement, and performance metrics
The redesign and research process transformed LITA’s online experience by improving navigation, visual consistency, and community engagement across all touchpoints.
1. Reorganized the site map and menus to help visitors quickly reach volunteer, donation, and program pages.
2. Simplified page layouts and navigation labels, creating a smooth and intuitive browsing experience.
1. Built a visual system with warm colors, clear typography, and authentic imagery that reflected LITA’s values.
2. Strengthened credibility and recognition by aligning design, tone, and messaging across all pages.
1. Designed and tested multiple layout variations to identify the most engaging and accessible structure.
2. Simplified calls-to-action and forms to encourage more sign-ups, donations, and returning visitors.
1. Conducted 30 user interviews and created personas to understand audience motivations and goals.
2. Used testing feedback and journey maps to shape structure, layout, and messaging decisions.
1. Optimized page titles, descriptions, and content to strengthen LITA’s visibility in local search results.
2. Created and verified a Google Business Profile to increase reach within the Contra Costa community.
1. Kept the website on Wix to maintain familiarity and prevent confusion for the LITA team.
2. Structured the site for easy updates, allowing staff to edit pages, images, and events without outside support.
The project transformed LITA of Contra Costa’s digital presence from fragmented to unified and purpose-driven. By combining UX strategy, website design, and SEO, the organization now communicates its mission clearly, engages supporters more effectively, and converts visitors into donors, volunteers, and community participants. The result is a scalable digital foundation that continues to expand outreach, strengthen credibility, and reduce reliance on inconsistent or offline engagement efforts.
If you’re looking for a website that helps your business stand out and attract more clients, I’d love to help.