ArcaniDesigns

Transforming Jordan Levin Photography’s Website

Client
Jordan Levin Photography

Industry
Photography / Creative Services

Services Provided
UX Research, Website Design, Development, Local SEO

Platform
Wix

Overview

The Problem

Jordan Levin Photography’s existing Wix website did not reflect the quality of his work and lacked structure to support print sales, bookings, and local search visibility. His digital presence across local platforms was also underdeveloped.

The Solution

I led a full Wix website redesign, improving visual presentation and streamlining the shop and booking experience. I also implemented on-page SEO and optimized local listings to strengthen overall search visibility.

Results at a Glance

📞 40% increase in client inquiries

📈 2x growth in online print sales

⏱️ 35% increase in average session duration

📉 25% decrease in bounce rate

Project Scope & Contributions

I worked directly with Jordan to understand his brand positioning, target audience, and revenue goals. My focus was on elevating his digital presence through a refined visual system, improved shop structure, and foundational SEO to support discoverability and print sales.

Research & Strategy

• Conducted competitive analysis across fine art photographers and local studios to identify positioning gaps and visual presentation standards.

• Evaluated user flow and booking behavior to simplify navigation, clarify service offerings, and reduce friction in print purchases and inquiries.

• Defined a clear site architecture aligned with services, collections, and local search intent to support long-term growth.

Design & Development

• Led a full Wix website redesign across homepage, portfolio, fine art shop, booking, and contact pages with a high-end, gallery-inspired presentation.

• Rebuilt individual artwork pages with structured product options for sizes, materials, and framing to support print sales.

• Implemented on-page SEO, optimized Google Business Profile, Yelp, Apple Maps, and Bing, and ensured responsive performance across devices.

UX & UI Design

• Designed a refined portfolio flow that guides visitors from featured work to collections, bookings, and print purchases with clarity.

• Structured artwork pages to highlight sizes, materials, framing options, and pricing in a clean, gallery-style layout.

• Built a responsive, performance-optimized interface that maintains visual impact across desktop and mobile.

Digital Presence & Growth Foundation

• Transitioned the website to a high-end, conversion-ready platform.

• Implemented foundational on-page SEO and location targeting to support visibility in competitive photography markets.

• Optimized and aligned Google Business Profile, Apple Maps, Bing, and Yelp to strengthen local discovery and credibility.

Results & Impact

The redesign strengthened Jordan Levin Photography’s digital presence, aligning brand perception with portfolio quality while building a foundation for print sales and local search visibility.

Elevated Digital Presence

1. Launched a fully redesigned Wix website that reflects a high-end fine art brand identity.

2. Redesigned brand to reinforce professional credibility and gallery-level presentation.

Shop Structure

1. Redesigned the shop layout with a cleaner structure, helping users find prints faster.

2. Improved visual hierarchy so key artwork details are easier to compare and choose, supporting confident purchases.

Local Visibility

1. Optimized Google Business Profile and Yelp listings to improve accuracy, consistency, and local search presence.

2. Optimized and created business listings to expand visibility across Google, Yelp, and Bing.

SEO Foundation

1. Implemented foundational on-page SEO, optimizing page titles, headings, and image metadata.

2. Added schema markup within Wix to strengthen search clarity and support long-term visibility.

Built for Conversions

1. Restructured navigation  to create a clear path from portfolio browsing to booking or purchase.

2. Refined layout, spacing, and call-to-action placement to support stronger engagement and inquiry flow.

Brand Elevation

1. Redesigned the website to reflect a high-end fine art identity aligned with portfolio quality.

2. Established a cohesive visual system that reinforces professional credibility and trust.

Before the Redesign

After the Redesign

What This Project Achieved

Project Outcome

The redesigned website gives Jordan Levin Photography a professional digital presence that better reflects the quality of his work while improving conversion for bookings and print sales. The site was restructured to showcase photography through a cleaner portfolio experience and a more intuitive print shop. In addition to the redesign, Google Business Profile, Yelp, and Bing listings were optimized to strengthen local search visibility and help potential clients discover the business more easily.

Need a Website Like This?​

If you’re looking for a website that helps your business stand out and attract more clients, I’d love to help.