Client
BrandoDrumVR
Industry
E-Commerce, Virtual Reality Accessories
Services Provided
UX Research, Website Design/Development, Conversion Optimization
Platform
WordPress
🌐 Launched BrandodrumVR’s independent e-commerce website
🛍️ Built a structured multi-product shopping experience
📊 Established a scalable foundation for direct-to-consumer growth
📈 Growth in direct-to-consumer sales through owned website
I worked directly with the founder to understand the product lineup, configuration options, and long-term goals for selling beyond Etsy. My approach focused on building a structured, scalable e-commerce website that supported multiple product variations, clear navigation, and direct-to-consumer growth.
• Conducted competitor analysis across VR accessory brands and marketplaces to identify positioning gaps, product presentation patterns, and pricing strategy.
• Reviewed customer reviews and buyer feedback to uncover common objections, feature priorities, and decision-making behavior.
• Defined a clear product hierarchy and site architecture aligned with the buyer journey, supporting multiple models and future scalability.
• Designed and built the full e-commerce website using WordPress, Elementor, and WooCommerce, creating a structured foundation for direct-to-consumer sales.
• Developed configurable product pages with multiple variation options, integrated Stripe, Apple Pay, Google Pay, and PayPal payments, and configured USPS shipping.
• Structured navigation and page flow to drive sign-ups and inquiries
• Translated user research into intuitive layouts and conversion-focused structures
• Identified friction points through testing and optimized calls-to-action
• Applied hierarchy, spacing, and clarity principles to enhance usability
• Targeted high-intent local keywords to attract qualified traffic and improve rankings for competitive search terms
• Implemented structured data and on-page SEO best practices to enhance search visibility and click-through rates
• Optimized Google Business Profile to increase local visibility and drive consistent inquiries
The website established an independent e-commerce foundation for BrandodrumVR, giving the brand full control over its sales, product presentation, and customer experience beyond Etsy.
1. Launched BrandodrumVR’s first fully owned WooCommerce website, moving sales beyond Etsy.
2. Built a structured store environmentsto centralize product management, payments, and shipping.
1. Developed product pages with configurable options for size, attachments, and grip styles.
2. Structured variation logic to keep product setup organized, intuitive, and easy to manage as the catalog grows.
1. Built pages with UX and UI principles of hierarchy, clarity, and intuitive flow that guided visitors toward enrollment.
2. Simplified navigation and optimized mobile usability, resulting in consistent increases in student sign-ups.
1. Designed responsive layouts across desktop and mobile, ensuring consistent usability on all devices.
2. Optimized page structure and asset loading to maintain fast navigation and stable checkout functionality.
1. Delivered a complete WooCommerce setup with a post-launch walkthrough for confident store management.
2. Structured the backend for clear product, order, and shipping control, enabling long-term independence.
1. Designed flexible layouts and systems to support new SKUs and future product expansions.
2. Implemented a store architecture designed to scale while maintaining clarity and performance.
This project transformed BrandodrumVR from a marketplace-dependent Etsy store into a fully independent e-commerce brand with complete control over its product presentation, customer experience, and sales process. By building a structured WooCommerce system with configurable products, integrated payments, and a scalable site foundation, the brand can now sell direct-to-consumer with confidence. The result is a clean, high-performing online store designed to support long-term growth, improve customer clarity, and give the business full ownership over how it operates and scales.
If you’re looking for a website that helps your business stand out and attract more clients, I’d love to help.