Client
BCG Academy
Industry
Martial Arts Studios
Services Provided
UX Research, Website Design/Development, Local SEO, On-Page SEO, Conversion Optimization
Platform
WordPress
BCG Academy had minimal digital presence and relied solely on word of mouth. The school struggled to generate leads and lacked visibility in a highly competitive market.
I built a website that aligned with the academy’s vision, enhanced user experience, and improved online discoverability through SEO.
⭐ Top 5 Google rankings in local search
📈 +800 monthly organic visitors
👥 30% increase in student sign-ups
📍 90% increase in local search impressions
I collaborated with the academy owner to understand his business goals, target audience, and brand identity. My approach combined UX research, website design, and SEO to deliver a digital presence that would attract new students and build trust.
• Conducted competitor analysis and keyword research to uncover high-value local opportunities
• Defined target audience segments and user journeys to align the experience with student needs
• Positioned the brand to differentiate the academy in a competitive local market
• Designed and developed a responsive WordPress site using Elementor
• Created a cohesive visual identity through typography, color, and imagery
• Structured navigation and page flow to drive sign-ups and inquiries
• Translated user research into intuitive layouts and conversion-focused structures
• Identified friction points through testing and optimized calls-to-action
• Applied hierarchy, spacing, and clarity principles to enhance usability
• Targeted high-intent local keywords to attract qualified traffic and improve rankings for competitive search terms
• Implemented structured data and on-page SEO best practices to enhance search visibility and click-through rates
• Optimized Google Business Profile to increase local visibility and drive consistent inquiries
The project delivered measurable growth across rankings, traffic, and student engagement.
1. Ranked in the Top 5 for key local searches such as jiu-jitsu near me and Brazilian jiu-jitsu Long Beach.
2. Optimized title tags, meta descriptions, and listings to outperform competitors in local search results.
1. Increased organic traffic from zero to over 800 monthly visitors within six months of launch.
2. Strengthened site structure, optimized content, and built local backlinks to improve off/on-page SEO.
1. Built pages with UX and UI principles of hierarchy, clarity, and intuitive flow that guided visitors toward enrollment.
2. Simplified navigation and optimized mobile usability, resulting in consistent increases in student sign-ups.
1. Created a unified visual identity with new typography, color palette, and photography that matched the academy’s culture.
2. Wrote on-page copy to align messaging with brand values, increasing trust and engagement among prospective students.
1. Integrated Google Analytics 4 and Search Console to track keyword positions, click-through rates, and local engagement.
2. Set up an SEO dashboard that tracks and visualizes performance metrics for ongoing visibility and lead generation.
1. Trained the academy owner to manage WordPress, update class information, and interpret analytics data confidently.
2. Provided documentation and workflows to help maintain SEO rankings and manage updates independently.
The project transformed BCG Academy’s digital presence from non-existent to highly visible and conversion-driven. By combining UX strategy, website design, and SEO, the academy now ranks competitively in local search, attracts consistent organic traffic, and converts visitors into enrolled students. The result is a scalable digital foundation that continues to drive growth, strengthen brand credibility, and reduce reliance on word-of-mouth referrals.
If you’re looking for a website that helps your business stand out and attract more clients, I’d love to help.