Client
The You Ask We Podcast
Industry
Digital Media
Services Provided
UX Research, Website Design/Development, On-Page SEO, Conversion Optimization
Platform
WordPress
The podcast lacked a cohesive digital presence and consistent branding across platforms. Content felt disconnected, limiting audience growth, recognition, and long-term engagement.
I developed a unified digital brand, built a website, and created consistent visual content that enhanced user experience, strengthened identity, and improved audience engagement.
⭐ 60,000+ impressions across platforms
📈 100,000+ video views on TikTok, Instagram, and YouTube
👥 Increased audience engagement and retention
📍 Expanded reach across multiple digital channels
I researched, designed, and developed a unified digital presence for the podcast. The project combined UX research, visual identity design, and WordPress development, to establish a clear, consistent brand across all platforms.
• Conducted competitor and audience research to identify trends and engagement gaps in the podcast industry
• Created personas and a site map to organize navigation around episodes, hosts, and listener interaction
• Defined brand messaging and visual direction to ensure consistency across the website and social media
• Designed a visual identity system with a cohesive color palette, typography, and imagery that reflected the show’s tone
• Built wireframes and mockups in Figma focused on hierarchy, flow, and easy content discovery
• Developed the website in WordPress, translating mockups into a responsive, accessible layout
• Applied UX principles of simplicity and balance to make the experience clear and inviting
• Structured navigation and content hierarchy to feature episodes, host profiles, and contact options
• Optimized performance and mobile responsiveness for smooth user experience across all devices
• Structured page hierarchy and internal linking to improve crawlability and content organization
• Optimized titles, meta descriptions, headings, and URLs to enhance search relevancy
• Built a strong on-page SEO foundation to support long-term organic growth and discoverability.
The project created a cohesive digital identity that strengthened the podcast’s brand presence through its website, improving clarity, engagement, and professional appeal.
1. Developed a consistent visual and structural system across the website, aligning design, content, and experience.
2. Built a recognizable color paletter, typography, and layout style that aligned with the podcast’s personality.
1. Designed and developed a WordPress website that centralized all episodes, contact information, and brand details.
2. Improved user flow and navigation, helping visitors easily explore and connect with the podcast.
1. Designed clear content layouts to guide users through episodes, information, and key actions.
2. Optimized page flow and structure to improve engagement and reduce friction across the site.
1. Improved website structure and on-page SEO to increase visibility and attract more organic visitors.
2. Created clear content pathways that encouraged deeper site exploration and increased user engagement.
1. Established a strong online presence through a fully optimized website built for search visibility.
2. Strengthened credibility with a professional platform that supports discovery and long-term growth.
1. Built reusable design assets and templates that greatly simplified ongoing content creation.
2. Ensured consistency by building on WordPress for easy updates and maintenance.
If you’re looking for a website that helps your business stand out and attract more clients, I’d love to help.